Techologie Case Study

Overview

DIRECT RESPONSE · META ADS · MESSAGING LEAD GEN

$12,437 Revenue on $551 Ad Spend

Built a Meta Ads lead generation system for a local electronics trade-in business — driving inbound Messenger leads, managing the pipeline, and optimizing for cost per message through creative testing and audience targeting.

$12,437

Revenue Generated

22x

Return on Ad Spend

100+

Leads in 30 Days

−25%

Cost Per Message

Meta Ads
Meta Business Suite
A/B Testing
Content Strategy

The Problem

What Techologie needed

Techologie — an Orlando-based electronics trade-in company — needed a digital marketer to create ad content for Meta campaigns, identify which ad copy and images would perform best, and run ongoing optimization strategies to keep costs low.
Their goal was to generate consistent, qualified leads through Facebook Messenger that could be passed to their sales team and converted into same-day cash transactions.

My Approach

5 ads. One winner.

I created five ad variations — each featuring a different iPhone color on a bed of cash with a handwritten “We Buy iPhones” note — to identify which visual resonated most with the target audience. The scroll-stopping combination of bright product colors and the visual cue of cash was intentional.

The red iPhone + green post-it on a cash background (Ad 3) drove the most messages. Meta labeled it a “High Performing” ad set.

KPIs & Metrics

How I measured success

Before running a single ad, I defined what success looked like and why each metric mattered for this campaign.

Cost per message

Each lead needed to be profitable relative to the average deal value. Keeping CPM under $5 ensured the campaign paid for itself.

Unique leads generated

Volume mattered; the sales team needed a consistent pipeline. More leads at a low cost meant more opportunities to close.

Return on ad spend

The ultimate proof that the campaign was generating real business value revenue earned for every dollar spent on ads.

What I Did

The process, step by step

Created 5 ad image variations from scratch

Designed five different ad creatives featuring iPhones in different colors on cash backgrounds with handwritten notes. I then edited contrast and brightness settings to make the colors pop and maximize scroll-stopping impact on mobile feeds.

Set up the campaign with precision targeting

Configured Meta Ads with custom audience settings, placement targeting, and device settings highly geared toward finding people most likely to have an old iPhone they’d want to trade in for cash. All ads ran in the same ad set for a clean A/B test.

Ran a 5-day A/B test, then cut the losers

After 5 days, I turned off all ads running above a $5 cost per message — the target benchmark for the campaign. This freed the daily budget to flow toward the ads that were already performing, compounding their results.

Managed the pipeline through Meta Business Suite

Oversaw inbound Messenger leads as they came in — qualifying them, setting appointments, and supporting the sales team in closing deals. Over 30 days, the ads spent $551.30 and generated $12,437.09 in revenue for the business.

Meta’s Verdict
Labeled “High Performing” by Meta

$4.47

Cost / Message

9,871

Reach

14,268

Impressions

$14.41

CPM

Why It Worked

The decisions that drove results

01

Scroll-stopping creatives. Using the bright red iPhone and the high-contrast green Post-it against cash created an image that stood out in a feed full of polished brand ads. The lo-fi, authentic look built trust.

02

Contrast-edited visuals. Manually boosting contrast and saturation on the ad images made the colors hit harder on mobile screens, increasing the chance someone stopped scrolling long enough to read.

03

Budget consolidation through pruning. Turning off underperformers freed capital to double down on the winning ad. This compounded results without increasing the daily budget.

04

Right audience, right placement. Targeting settings, placement choices, and device filters were dialed in to reach the most likely sellers — not just broad interest audiences — keeping lead quality high.

Final Thoughts

Skills I utilized

Content Strategy

Created 5 ad images and all ad copy from scratch

A/B Testing

Ran all 5 ads in the same ad set to find the winner

Ad Optimization

Cut underperformers to concentrate the budget on winning ads

Lead Generation

Generated 100+ leads from a single campaign in 30 days

Demographics Research

Proper audience settings and placements to maximize results