Techologie Case Study

Overview

DIRECT RESPONSE · META ADS · MESSAGING LEAD GEN

$5,159 Revenue from $205 of Ad Spend

Built a Meta Ads lead generation system for a local electronics trade-in business, driving inbound Messenger leads, managing the pipeline, and optimizing for cost per message through creative testing and audience targeting.

$5,159

Revenue Generated

25x

Return on Ad Spend

48

Leads in 30 Days

$4.47

Cost Per Message

The Problem

What Techologie Needed

Techologie, an Orlando-based electronics trade-in company I founded, needed a digital marketer to create ad content for Meta campaigns, identify which ad copy and images would perform best, and run ongoing optimization strategies to keep costs low.

Their goal was to generate consistent, qualified leads through Facebook Messenger that could be passed to their sales team and converted into same-day cash transactions.

KPIs & Metrics

How I Measured Success

The funnel was structured as:
Feed → Click → Message
I tracked key metrics at each stage of the funnel to evaluate performance:

1. Feed

CPM

Why?

A low CPM meant the ad was being delivered efficiently. Keeping it low stretched the daily budget further and got the creative in front of more people.

2. Click

CTR & CPC

Why?

CTR and CPC told me whether the ad creative was resonating. A higher CTR/CPC meant the image and copy were stopping the scroll and compelling people to take action.

3. Message

Results (Messages) & Cost Per Lead

Why?

Every message was a potential deal. Keeping the cost per lead under $5 ensured the campaign stayed profitable relative to the average transaction value.

My Approach

5 Ads. One Winner.

I created five ad variations, each featuring a different iPhone color on a bed of cash with a handwritten “We Buy iPhones” note, to identify which visual resonated most with the target audience. The scroll-stopping combination of bright product colors and the visual cue of cash was intentional.

The red iPhone + green post-it on a cash background (Ad 3) drove the most messages.

What I Did

The Process, Step By Step

Created 5 ad image variations from scratch

Designed five different ad creatives featuring iPhones in different colors on cash backgrounds with handwritten notes. I then edited contrast and brightness settings to make the colors pop and maximize scroll-stopping impact on mobile feeds.

Set up the campaign with precision targeting

Configured Meta Ads with custom audience settings, placement targeting, and device settings highly geared toward finding people most likely to have an old iPhone they’d want to trade in for cash. All ads ran in the same ad set for a clean A/B test.

Ran a 5-day A/B test, then cut the losers

After 5 days, I turned off all ads running above a $5 cost per message, the target benchmark for the campaign. This freed the daily budget to flow toward the ads that were already performing, compounding their results.

Managed the pipeline through Meta Business Suite

Oversaw inbound Messenger leads as they came in, qualifying them, setting appointments, and supporting the sales team in closing deals. Over 30 days, the ads spent $205 and generated $5,159.92 in revenue for the business.

Results

My Results

Best Campaign · iPhone Leads 9/2023 · Central Florida

30 days · $205.58 spent · Labeled “High Performing” by Meta

$5,159

Revenue generated

25x

Return on ad spend

48

Leads generated

$4.47

Cost per Lead

$14.42

CPM

$0.88

CPC

1.63%

CTR

Here’s a screenshot of my Meta Ads Dashboard, demonstrating my **“High Performing”** campaign.

Lifetime Account Performance · 9 Campaigns Total

$708

Total SPend

164

Leads Generated

$4.32

Cost Per Message

$0.84

CPC

$12.12

CPM

1.44%

CTR

$0.84

CPC

1.62

Frequency

Across 9 campaigns and 58,508 total impressions, cost per result stayed consistent at $4.32, demonstrating that the strategy was repeatable and not a one-time result.

Here’s another screenshot of my Meta Ads Dashboard, demonstrating my lifetime performance across 9 campaigns.

Why It Worked

The Decisions That Drove Results

01

Scroll-stopping creatives. Using the bright red iPhone and the high-contrast green Post-it against cash created an image that stood out in a way that’s hard to scroll past.

02

Contrast-edited visuals. Manually boosting contrast and saturation on the ad images made the colors hit harder on mobile screens, increasing the chance someone stopped scrolling long enough to read.

03

Budget consolidation through pruning. Turning off underperformers freed capital to double down on the winning ad. This compounded results without increasing the daily budget.

04

Right audience, right placement. Targeting settings, placement choices, and device filters were dialed in to reach the most likely sellers, not just broad interest audiences, keeping lead quality high.

Skills

Skills I Utilized

Meta Ads

Created 5 ad images and all ad copy from scratch

A/B Testing

Ran all 5 ads in the same ad set to find the winner

Ad Optimization

Cut underperformers to concentrate the budget on winning ads

Lead Generation

Generated 100+ leads from a single campaign in 30 days

Demographics Research

Proper audience settings and placements to maximize results

CONTACT

Get in Touch

I’m always open to discussing new opportunities! Looking for agency media buyer roles, in-house roles, and contract roles.

Jonathangrosario.work@gmail.com

View LinkedIn Profile

DOWNLOAD RESUME

Click Here

Name

This field is required.

Company

This field is required.

Message

Please share your message or inquiry.

This field is required.